Trade shows are an excellent way to attract customers, make new contacts in your industry, and give your business a boost. They can also be a challenge for those not used to the difficulties presented by these kind of events. Perhaps the greatest challenge of all is simply getting noticed. There's no question that tension displays are an amazing way to make yourself stand out, but they're not the only way.
There are powerful things you can do to up the odds of making your event a success. Trade shows can contain a huge number and variety of distractions that bombard attendees on all sides. It can be difficult to cut through the commotion and stand out.
The good news is, many trade show veterans, as well as newcomers, make a pretty poor job of selling themselves. The following tips will help you grab attention, draw people to your display, and give yourself a much better chance of coming out on top.
Use attention-getters: giveaways like sweets and balloons are tried and true methods that work: who can resist a freebie? Another time-tested technique is to have your promotions people dress in attention-getting clothes. They could dress in costumes of some kind (national dress, ladies in kimonos, cartoon characters, anything that's appropriate for your product or service). Or they could simply wear clothes or uniforms that are distinctive or brightly colored.
Make sure you and your promotions team have a well drilled 'elevator script'. What is an elevator script? It's a concise, 30-second presentation you can give to anyone who shows an interest in your display. There are entire books and courses devoted to this topic, but basically it should begin with a 'hook': an surprising or enticing benefit or idea that will pique people's curiosity.
A remarkable or surprising fact related to your product/service can serve as a good hook. It can then be followed up with how your product/service provides key benefits or solves key problems. This should of course be done in a hype-free, credible manner. You should also prepare in advance for common objections. Be sure you can answer them with ease and confidence.
Make your voice heard: if giving presentations/demonstrations is part of your plan, then make sure people will be able to hear you. A busy show will likely be very noisy and this can easily spoil your efforts. Follow the lead of tour guides and fitness instructors and get yourself a voice amplifier. They're very inexpensive and will ensure that your voice is carried over the ambient din of the hall. Also, you won't risk disappointing those who are hard of hearing.
One message, loud and clear: make sure all of the elements of your display give a coherent message. Select the most compelling benefits or solutions that you offer and have them clearly represented on every part of your display. Your tension displays, sales copy, slogans, and images should all illustrate these benefits in a unified way. Do this so that passers by, in an instant, will have a good idea of who you are and what you're about.
There are powerful things you can do to up the odds of making your event a success. Trade shows can contain a huge number and variety of distractions that bombard attendees on all sides. It can be difficult to cut through the commotion and stand out.
The good news is, many trade show veterans, as well as newcomers, make a pretty poor job of selling themselves. The following tips will help you grab attention, draw people to your display, and give yourself a much better chance of coming out on top.
Use attention-getters: giveaways like sweets and balloons are tried and true methods that work: who can resist a freebie? Another time-tested technique is to have your promotions people dress in attention-getting clothes. They could dress in costumes of some kind (national dress, ladies in kimonos, cartoon characters, anything that's appropriate for your product or service). Or they could simply wear clothes or uniforms that are distinctive or brightly colored.
Make sure you and your promotions team have a well drilled 'elevator script'. What is an elevator script? It's a concise, 30-second presentation you can give to anyone who shows an interest in your display. There are entire books and courses devoted to this topic, but basically it should begin with a 'hook': an surprising or enticing benefit or idea that will pique people's curiosity.
A remarkable or surprising fact related to your product/service can serve as a good hook. It can then be followed up with how your product/service provides key benefits or solves key problems. This should of course be done in a hype-free, credible manner. You should also prepare in advance for common objections. Be sure you can answer them with ease and confidence.
Make your voice heard: if giving presentations/demonstrations is part of your plan, then make sure people will be able to hear you. A busy show will likely be very noisy and this can easily spoil your efforts. Follow the lead of tour guides and fitness instructors and get yourself a voice amplifier. They're very inexpensive and will ensure that your voice is carried over the ambient din of the hall. Also, you won't risk disappointing those who are hard of hearing.
One message, loud and clear: make sure all of the elements of your display give a coherent message. Select the most compelling benefits or solutions that you offer and have them clearly represented on every part of your display. Your tension displays, sales copy, slogans, and images should all illustrate these benefits in a unified way. Do this so that passers by, in an instant, will have a good idea of who you are and what you're about.
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